Take a look at samples of my work as a senior content writer and digital strategist for Jameson Management and a storyteller and strategist for Life.Church.
New York-New Jersey Trails Conference Brand Style Guide
I oversaw and wrote the style guideline. https://drive.google.com/file/d/0BzXYScHIony6dWRyQWZCUTZmY2s/view?usp=sharing
New York-New Jersey Trails Conference Website
I oversaw the creation of the wireframes, design, and, most intensely, the typography.
Blog Post for Life Church
18 Easy, Kid-Friendly Ideas and Activities to Do at Home
Stabilize and Soar—How Dental Practices Can Survive and Thrive During Uncertain Times
This post I wrote on March 19 was sent to Henry Schein as one of Jameson's official statements during the COVID-19 crisis. I was honored to be able to share hope with our dental clients.
Meet Travis & Christina: Drops of Grace
The story of Travis and Christina, which I wrote from my interview with Travis and Christina, volunteers at Life.Church Yukon. Part 1 is linked here. Part 2 is immediately following on Instagram.
Dangerous Prayers: Blog For Life.Church
I was excited to be able to co-write this piece about dangerous prayers for Life.Church.
American Orthodontics Association Wireframe
Working with the creative team to rebuild the American Orthodontics Association website using the Storybrand principals. Storybrand's CEO asks, "Can the user understand what you're offering, why it matters, and how to get it in three seconds or less?" Storybrand also encourages a flexible but studied flow of social proof, the steps, and CTAs that fall in line with the eye's Z pattern scan.
Meet Nora Gray: God's Special Agent
The story of Nora Gray, which I wrote from my interview with Nora Gray, a volunteer at Life.Church Yukon. Part 1 is linked here. Part 2 is immediately following on Instagram.
Spinnaker Pediatric Six-Month Content Plan
Keyword focus, competitor, and content details for a six-month content plan for a pediatric practice in Salem, OR.
Meet Ben and Megan: God’s Redeeming Love
The story of Ben and Megan, which I wrote from my interview with Ben and Megan, volunteers at Life.Church Yukon. Part 1 is linked here. Part 2 is immediately following on Instagram.
We Make Kids Smile Six-Month Content Plan
Keyword focus, competitor, and content details for a six-month content plan for a pediatric practice in Vancouver, WA.
Life.Church SEO Writing
Wrote SEO headlines, taglines, and descriptions for 200+ messages for life.church website. Objective: to encourage people to click the button "I want to take the next step" by helping more people find the page on which it resides.
Dallas Cosmetic Dental: What Your Dentist Is Really Thinking When He’s Looking At Your Teeth
A blog post offering a fresh take on dental topics for a favorite Dallas dental practice.